Juan Carlos Baeza is the head of Love Supreme, an association with over ten years of experience supporting festivals and live music production. Based in southern Spain, the organization has expanded its scope toward the global production of musical events both nationally and internationally. After coordinating numerous tours for national and international artists, Love Supreme remains committed to its founding mission: bringing artists who move audiences to Spanish stages—often for the first time—and fostering the growth of emerging talents in the global market. His work comprehensively covers booking, marketing, logistics, and sponsorship, guided by a philosophy that prioritizes professional care for the artist and respect for the audience.
