Valeria Reyes Soto (Jerez, 1988) holds a degree in Art History from the University of Seville and a Master’s in Cultural Management from the Carlos III University of Madrid. She works as a freelance professional specializing in the conceptual and communicative development of artistic, literary, and audiovisual projects. In the film sector, she served as the head of communication for "Generamma" between 2022 and 2024, and programmed the parallel activities for the Seville European Film Festival in 2025. Since 2020, she has coordinated the press office for the African Film Festival of Tarifa-Tangier and serves as the regional press coordinator for the "South International Series Festival" (SISF). As a journalist, she collaborates with "Diario de Jerez" covering the Festival de Jerez and works on the historical memory project "Qué queó" (2026). Additionally, she stands out for her work as a scriptwriter for the "Jerez 2031 - European Capital of Culture" campaign and her previous experience directing communication for the Seville Book Fair.
