Rubén Herrán is the director and CEO of Rootsound, a prominent music company founded in 2005 and specialized in new trends in global roots sounds. With operational headquarters in Granada, Málaga, Barcelona, and Vigo, the company functions as a comprehensive creative and production agency, offering management and booking services for a carefully curated roster of artists. Parallel to this executive role, Rubén serves as the artistic director of Maracuyeah!, a dynamic record label focused on alter-Latin music and tropical experiences. His solid commitment to roots culture is also reflected in his role as the director of the Sonraíz festival, an essential gathering for new folklore that will celebrate its fifth edition in September 2026 in Carcabuey, in the heart of Andalusia.
