Based in Barcelona, Oriol Guanyabens carries out his work at Faro Music through a cross-disciplinary lens that combines industry expertise with narrative creation. A graduate in Audiovisual Communication with a background in philosophy and screenwriting, he views music as a form of storytelling. Over the past three years, he has focused on artist management, prioritizing the development of long-term projects where consistency between music, narrative, and image is key to building sustainable careers. After an initial professional path in the audiovisual field—where he was a Gaudí Awards finalist—he now applies this conceptual approach to artistic development and the promotion of small-scale festivals that emphasize identity and audience connection.