Marian Lozano is a prominent cultural manager with a solid track record in the design, development, and production of projects linked to entertainment and music. During its first seven years, she headed the Independent Phonographic Union (UFi), also founding benchmark industry accolades such as the MIN Awards and the Fest Awards. Since late 2017, she has been the manager and booker for the iconic band Los Planetas, coinciding with the foundation of Casa Maracas, the agency she currently directs. This comprehensive platform operates as a management and booking office, record label, and publishing house, maintaining a constant bridge with Mexico for the international projection of its artists. Her roster includes projects like Fuerza Nueva, Las Dianas, Unidad y Armonía, Cristalino, and Edu Requejo, supported by strategic alliances with major partners such as Sony Music, Universal, The Orchard, Warner Chappell, and the Carlos III University.