Birgitte Mandelid is a booker and marketing manager at the prestigious Øyafestivalen in Oslo, Norway, an event she first joined as a volunteer over twenty years ago. Currently, her work encompasses both planning and executing marketing strategies and booking the musical program. She also coordinates the festival's offerings in art, literature, and debate. Holding a master's degree in media studies and with a solid background in music criticism and cultural journalism, Birgitte possesses a comprehensive view of the industry, having started her professional career at the very foundation of the sector: behind the counter of a record store.