José Miguel Cerezo Sáez is the strategic and creative force behind the SFAM Festival, a project he has led for a decade, positioning it as a benchmark for contemporary flamenco in Spain. Under his direction, the festival has evolved into a professional management model that balances artistic avant-garde with social impact, integrating pioneering programs in prisons and mental health centers. He has driven the digitization of heritage through the "Tablao Virtual" project and fostered the festival's internationalization through private sponsorship and gender parity. Looking toward the 10th edition in 2026, José Miguel is leading the consolidation of Alhama de Murcia as a laboratory for cultural innovation where tradition and modernity converge.
