Jordi Fosas Colomer has been the artistic director of Fira Mediterrània de Manresa since 2019. Since his arrival, he has promoted new lines of creation and research around root culture, notably launching the "Obrador de raíz", a space dedicated to experimentation, artistic support, and the development of projects that connect tradition with contemporary creation. Fira Mediterrània stands as the strategic fair for artistic proposals that use popular culture as a creative engine, currently preparing to celebrate its 28th edition in October 2025.