Eva Pulido is a global executive with over twenty-five years of experience in international development and strategic leadership. For the past three years, she has served as Deputy Director of Creative Industries at ICEX, where she drives innovation, institutional alliances, and the international growth of the music, publishing, and audiovisual sectors. With a degree in Economics and Business Administration from the Complutense University of Madrid, she has held top-tier positions at both ICEX and the public engineering firm Ineco, leading projects across diverse markets. In the academic field, she actively collaborates with institutions such as MIT and the Menéndez Pelayo University through CECO. Her extensive career also includes prominent advisory work on internationalization for governments in Latin America, as well as serving as a European Commission expert in the Spain-Brazil sectoral dialogues.
